Why You Should be Using Content in Your Direct Sales
and Network Marketing Strategy

If you’ve reached a point in your business where you are struggling to find the winning combination that will push your business to the next level: adhering to the famous “three-foot rule” and exposing people to your products and opportunity, purchasing leads, following up, participating in training sessions, coaching your team and doing all of the right things in the right way but still seeing little results; it's time for an upgrade.

A lot of people aren't open to sales pitches, especially when they least expect it. Hearing about your latest and greatest gizmo, gadget or opportunity while in line at the grocery store after a full day’s work isn't on their list of priorities. A better approach to share what you have to offer without sending people running in the opposite direction is to provide them with great information in the form of compelling content.

Writing is one of the most intimate and non-threatening ways you can "approach" a person and welcome them into your world without seeming overbearing and pushy. Writing allows your reader to get to know you and feel comfortable at their own pace without feeling rushed into a decision they might regret later.

With the right words, your message quickly becomes an invitation into someone’s life. Somehow, someway, the words in your message are speaking directly to the reader. You are describing their life, their challenges and struggles in vivid and candid detail. It’s as if you have a hidden camera following them around to know them so intimately.

It is in this ability for written words to be such a powerful and reflective mirror that it connects you with your reader. Your message has crossed an invisible threshold and gone beyond a marketing strategy. It’s personal now.

Perhaps it’s a word or a phrase that you use. Or maybe it is in the uncanny way you seem to know them so well when you really don’t know them at all! Whatever it is that catches their attention, you’ve succeeded at reaching your audience on a personal level. They now feel a certain kinship with you that makes them want to read more to maintain that connection.

Another amazing benefit to writing is that people are more willing to “listen” to what you have to say because it is on there time. There is no pressure or awkwardness. The setting is relaxed, not hurried. And, if you’ve succeeded in engaging them and piquing their interest, they will pull you deeper into their personal space as they continue to go from page to page of your website, e-zine or brochure.

In this business, prospects rarely say “yes” on the first exposure. But if you have the open invitation to follow up with them, your chances of getting that “yes” greatly improve. Good writing that engages is that open invitation that never expires.