Learn the one mistake most direct sellers and network marketers make in this FREE report. As an added bonus you’ll receive a COMPLIMENTARY subscription to Directly Speaking.
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DIRECT SELLERS AND NETWORK MARKETERS:
DOING ALL THE RIGHT THINGS THE RIGHT WAY BUT STILL GETTING THE WRONG RESULTS?
GOOD CONTENT COULD BE THE MISSING LINK TO YOUR DIRECT SALES SUCCESS
Direct sales and network marketing is an industry based on making a connection with people. It is all about communication and tapping into the emotional triggers that move people to action. If you fail to make that emotional bond you ultimately fail to impress upon someone why they absolutely need your product, service or opportunity.
While elevator speeches, live meetings and presentations are all very effective forms of verbal communication, people usually expect a sales pitch. In these types of situations, the window of opportunity to make the sale before you lose their attention is short. People are busy and in a hurry. They want to be courteous and let you “say your spiel”, but that usually doesn’t include the WIIFM (What’s In It For Me?) factor. You spend more time telling them why your product, service or opportunity is so great, but you fail to help them see why it would be great for them. You haven’t addressed their needs in your 30 second or 60 minute presentation, and guess what? You got it – you’ve lost them.
Written communication is the powerful tool that drills down to the core of where the emotional triggers lie. The term “content is king” is highly undervalued. When it comes to your written efforts to connect with your audience and move your direct sales or network marketing business forward online, content is EVERYTHING. Learn more
